A makeup line Executive Michael Ray has accused the Kardashians of stealing the name of a high-end make-up line and slapping it on their own brand.
This follows the revelations that Kim, Khloe and Kourtney are launching "Khroma Beauty", a cosmetics line which will be available from next month at cheaper stores like CVS, Sears, Ulta, amonsgt others.
Michael Rey, the co-owner of Chroma Makeup in Beverly Hills laments that his brand took 12 years of blood, sweat and tears to build and now boasts an A-List clientele. He is greatly peeved that the Kardashians line cheapens his products and creates confusion in the marketplace.
Michael fears his high-end customers will switch and opt for "Khroma" instead of "Chroma" since the later appears to be cheaper.
He says he's hired a legal team, but hasn't made contact with the Kardashians just yet. He hopes they'll change the name -- but if they don't he's prepared to take legal action.
Michael has drafted a letter to his customers making it as clear as concealer --- Chroma in NO WAY is associated with the "low-budget cosmetic products" the Kardashians are making.
The Kardashians are yet to comment on the matter.
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